PARKER PEN

Gary Flint re-invents the image and the communication axis of the famous brand Parker Pen.


Creative Approach :

A NEW DIMENSION

From 2D to 3D. 
We focused our attention on Parker grid and we gave it a new dimension.
Squares become cubes, cubes combine themself into structures.
Lines become writting and sentences refering to life (consistent with “write your own story”).  
It is an evocation of self-achievement but also products’ design and quality.
Examples of sentences :

“Worrying solves nothing. Fear solves nothing. Anger solves nothing. So I simply decided to be happy.”

“My best idea ever ? Learn something new every day.”

“I wanted to be famous, to be rich, to be the one. And one day, I decided to be me.”

“Happiness is a treasure that gets bigger when you share it.”

It is an evocation of achievement, it is consistent with “write your own story”.


A VERSATILE GRAPHIC CODE
PARKER PREMIER KEY VISUALS

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