Creative Approach :
A NEW DIMENSION
From 2D to 3D.
We focused our attention on Parker grid and we gave it a new dimension.
Squares become cubes, cubes combine themself into structures.
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/a87185dd-2add-4cc1-9a54-c7ff90e3da0c_rw_1920.jpg?h=bf1d10dd59f8b97123b694d27e0870d5)
Lines become writting and sentences refering to life (consistent with “write your own story”).
It is an evocation of self-achievement but also products’ design and quality.
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/7f6c5628-1fe8-4c6e-b4de-aea709ae0124_rw_1920.jpg?h=70b178ec2b42a29f6b5e9fb974bdfc19)
Examples of sentences :
“Worrying solves nothing. Fear solves nothing. Anger solves nothing. So I simply decided to be happy.”
“My best idea ever ? Learn something new every day.”
“I wanted to be famous, to be rich, to be the one. And one day, I decided to be me.”
“Happiness is a treasure that gets bigger when you share it.”
It is an evocation of achievement, it is consistent with “write your own story”.
A VERSATILE GRAPHIC CODE
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/7570ffe3-2b5f-4881-a7af-9ce1d23e9c19_rw_1920.png?h=1b3d6ef39a193e67acd7e9341af50f0a)
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/2ff817cd-eeb7-4ffa-a668-6d58f36b1622_rw_1920.jpg?h=d6129a2ede6cc4e530b475491df0b5ab)
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/17c6c10c-c7c9-41f1-acb7-5cfcdd4cc54b_rw_1920.jpg?h=5a352efd583a360f6528387b52bee7a4)
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/fbcded86-124e-4768-8842-87aced1128ba_rw_1920.jpg?h=20e4871bef80091e896de173a1537543)
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/21a8b67e-753d-417c-8810-2aab7cb04162_rw_1920.jpg?h=caf188853e41c71d28c0342506ea1b2a)
![](https://cdn.myportfolio.com/fe23aff6baafb05974ec5562187d5b96/6aeb04cf-0157-4655-9ccc-72717af9481c_rw_1920.jpg?h=9dc539ee5e650f483f032cdf7e33a979)