Creative Approach :
A NEW DIMENSION
From 2D to 3D.
We focused our attention on Parker grid and we gave it a new dimension.
Squares become cubes, cubes combine themself into structures.
Lines become writting and sentences refering to life (consistent with “write your own story”).
It is an evocation of self-achievement but also products’ design and quality.
Examples of sentences :
“Worrying solves nothing. Fear solves nothing. Anger solves nothing. So I simply decided to be happy.”
“My best idea ever ? Learn something new every day.”
“I wanted to be famous, to be rich, to be the one. And one day, I decided to be me.”
“Happiness is a treasure that gets bigger when you share it.”
It is an evocation of achievement, it is consistent with “write your own story”.
A VERSATILE GRAPHIC CODE
